Shiseido's edible beauty product
Challenge
Shiseido has always dominated the anti-aging beauty space for high-middle class Chinese women. Now they want to make anti-aging edible through 3 different pearl-like pills, that is meant to be taken every day like a vitamin. The pill cannot stay too long exposed to air and the 3 different pills cannot be mixed. The users are Chinese women, who work in high level positions and value efficiency and style. Our job was to explore different mechanics and design that Shiseido's new edible product can be marketed.
Client
Shiseido
Team
Whatif Innovation
Design Affairs
All concepts
We first sketched out as many ideas as possible that showed how the pills can be stored and fit into the woman's life with ease, so she will always remember to take it.
Methodology
Desk Research
Rapid prototype
Shortlisted
After presenting our initial concepts, the Top 5 were shortlisted. We made these concepts into higher fidelity and paired them with moodboards to create that high level look.
Concepts
Curvelicious
Lipstick Pop
Diamond Dispenser
Gemstone
The Twist
In addition to interviewing donors and experts, we also sent out a survey and received 60 responses. To gain more qualitative insights on the topic, we designed a VIP themed Cultural Probe for 6 individual donors to fill out.
Concept 1
Curvelicious
Concept 2
Lipstick Pop
Concept 3
Diamond Dispenser
Concept 4
Gemstone
Concept 5
The Twist
